If your like me, you have probably seen the tamping down of expectations, probably by Apple. This is done because it is safer then building them up at this time. It also has the effect to make it shine brighter when we get to see it...

> With the iPhone, Apple learned that mainstream consumers are extremely interested in the design of their tech products, as well as a reliable user experience. The sheer volume of functionality as well as the competitive advantage of one product over another is slightly less important. Apple has already done an excellent job of creating desire for the brand overall, so its goal with the Apple Watch is to gently instill the notion that wearing an Apple Watch is fashionably sound.

> Why Apple Watch Is Heavily Marketed To Women | aBlogtoWatch

APOD: 2015 February 27 - Long Lovejoy and Little Dumbbell

The first Star Trek episode that I ever watched was "Where No Man Has Gone Before". What was that guy with the pointy ears? It had a profound effect on me. It launched my interest in science fiction. It unleashed my imagination that life can be better.

The Shuttle Enterprise | NASA

Thanks for the memories!

APOD: 2015 February 25 - The Rosette Nebula in Hydrogen and Oxygen

> APOD: 2015 February 25 - The Rosette Nebula in Hydrogen and Oxygen

I found out that I had diabeties last April. It transformed my perception on what is a healthy food. Before the diagnoses I tried treat healthy by avoiding fat and cholesterol. Now its sugar and starch. I think it is required that you convince people that the food you are trying to sell is healthy. But that it based on a misinformed view of what is healthy.

> Convincing us that a food is healthy is a sure-fire marketing strategy for many processed food companies. But don’t listen to the hype: many processed foods are way too high in added sugars, which in addition to being flavor enhancers can also contribute to making a food more shelf-stable.

> 7 Sugary Foods That Are Pretending To Be Healthy

I wonder if the herd perception will ever change.